Web Design Tips
Try to keep paragraphs no wider than 60 characters in width for readability. Also a minimum font size of 14 pixels is a good idea.
Use font size scales with pleasant proportions such as a 3:4 scale.
Most users scan web page content versus reading everything on the page so make sure your page is scannable. Contrast in type helps.
Download speeds are critical to keep the visitor interested. Don't overload your site with huge page files, as not everybody has superfast broadband.
Beautify your URL's to assist in search engine optimization and to improve navigation clarity.
Be wary of line-height. Try to use a line-height of about 1.1 for headings and 1.5 for paragraph text.
Split large forms into wizard form with steps and clear labeling. This tip can be taken into larger context under the idea of "progressive disclosure"
Think about people with poor vision when designing your site. Get the print/background color combination right, and don't use text on top of images.
Ensure that the reader can see everything on the screen at once, without the need to scroll down or across.
Don't risk losing customers: they may not have the most up-to-date version of Flash installed. Consider which version is needed to make your site work